MrBeast Burger, the renowned burger chain founded by YouTuber Jimmy Donaldson, better known as MrBeast, has begun its operations in Brazil this Wednesday (15th). The brand’s debut in the country is taking place in two cities: São Paulo, with 13 locations, and Curitiba, with one location, all operating exclusively through delivery platforms such as iFood and Rappi.
The Colombian startup Foodology, a leader in cloud kitchens, is responsible for bringing the brand to Brazil. The company has ambitious plans to sell over 60,000 burgers in the first month of operation. Foodology believes that the Brazilian market, with its constant search for new trends and viral sensations, will warmly welcome MrBeast Burger.
Founded in December 2020, MrBeast Burger quickly expanded globally and now boasts over 3,000 locations. The arrival in Brazil marks another significant step in the brand’s international expansion strategy, solidifying its presence in a market known for its growth potential in the food and beverage sector.
“We believe that the Brazilian market, known for its relentless pursuit of new trends and familiarity with viral sensations, will embrace MrBeast Burger,” says Álvaro Cambra López, Country Manager of Foodology in Brazil.
Jimmy Donaldson, the young man behind the brand, is the world’s most followed YouTuber, with 257 million subscribers. His channel is known for philanthropic actions and challenges that offer large sums of money to participants.
